What is the carbon footprint of an email marketing campaign?

Did you know?

✈️ One B2C email campaign emits more carbon than a flight from London to New York.

✉️ 100,000 emails = 1,000 tonnes emissions.

☁️ Cloud computing now accounts for over 3% of global emissions, and can be as high as 6% per nation.

How much does emailing customers add to our carbon footprint?

Sending one email with a 1MB attachment will emit 3.3g CO2e. So the average B2C company may emit over 50 tonnes of carbon dioxide per year with weekly email sends to 150k customers. These small things do add up. So let's talk about what you can do to reduce your company's carbon footprint from emails.

Emily Mabin Sutton

Emily Mabin Sutton